During my more than 15-year career at real-estate franchise Re/max, I’ve focused on helping shape the culture as well as the marketing, franchise sales, brokerage operations, and regional/franchise support departments. In my role as CEO, I provide strategic direction on major corporate initiatives for Re/max and mortgage-broker franchise Motto Mortgage.
I see things from both the ground level — working directly with franchisees at every point, from sale to succession — and the corporate level, understanding the role and responsibilities of the franchisor. I pride myself on self-discipline and work ethic, which stem from my background as a US Marine and SWAT commander. When I’m not at the office, I spend some of my time as a volunteer police officer and firearm instructor.
Under my tenure, Re/max Holdings has made several strategic acquisitions in the tech space, starting with the addition of tech company booj in February 2018 and the subsequent acquisitions of First, an AI-powered real-estate platform, in December 2019, wemlo, a tech-based mortgage loan processing startup, in September 2020, and Gadberry Group, a leading location data-intelligence firm, also in September 2020.
4:30 a.m.: I start my day with coffee and a workout
I feed my mind a quick coffee with MCT oil and listen to a self-improvement video by my friend Darren Hardy.
Then it’s off to get in a workout. I’m a staunch believer in sound body, sound mind, and see exercise as a daily must.
I hit the weights hard, with 15 minutes of cardio on the elliptical after weights, four times a week. My daily workouts are always one hour, and consuming a great podcast or book during the workout is my standard. Like many others, I also jumped on the Peloton train last year when most gyms were shut down.
In 2020, I hosted a weekly Facebook Live series, "Mind, Body, and Business" — launched in large part to support affiliates during the initial months of the pandemic. The show aired for 40 weeks during its run, which concluded last December, and touched on topics like attitude, conviction, and commitment.
I often pose a challenge to my followers like, "Pick one healthy habit to instill RIGHT NOW! Tag me with a photo of you in action with the habit using the hashtag: #ACChallenge." Or for every 30 minutes of watching TV, do 30 sit-ups. My amazing wife Kelly is my dedicated workout partner.
5:30 to 7:30 a.m.: I have a light breakfast and spend time with my wife
Breakfast is a protein shake with spinach mixed in and some healthy carbs, such as oatmeal and fruit.
An avid reader and fan of "Atomic Habits" by James Clear, I strive to improve 1% daily and learn something new each day through listening to podcasts, reading books, and talking to mentors. My recent favorites include "School of Greatness," "Smart Passive Income Podcast," "The GaryVee Audio Experience," "Social Pros Podcast," and audiobook "Talent is Overrated."
Also, the race to eight glasses of water or cups of coffee is on — which will I get to first?
7:30 to 9 a.m.: I connect with people
To reach thousands of Re/max and Motto affiliates, as well as more than 600 staffers all over North America and multiple companies under the Re/max Holdings brand, I often go live on Facebook to motivate and update my various audiences on the day’s hottest topics.
Through my open-door policy and personal communications on social media, I try to stay accessible in a manner that I hope draws people to me and motivates from within.
9 a.m.: I have a quick snack
Eating throughout the day is an important part of my plan to maintain focus and be results-driven in every meeting.
My morning snack includes a cup of muscle egg whites. Yes, I drink it raw! Egg whites are one of the healthiest forms of protein you can get.
9 to 10 a.m.: I attend business updates
In a fast-changing industry like real estate, business as usual never really applies.
That’s why the Re/max executive leadership team consisting of a chief customer officer, chief financial officer, chief operating officer, and president of Motto Mortgage meet frequently to ensure franchisees have great tools, training, and technology at their fingertips.
I start each meeting checking in and asking how everyone’s doing. I recently became an empty nester, with the exception of my canine kids, but the rest of our C-suite all have kids at home. Family is incredibly important to me, so we talk about our respective families often. Especially during COVID-19, we also checked in to see how our workload was working with changing family dynamics at home.
Maybe the early morning meetings didn’t work anymore with making sure Zoom school was up and running. Those were the types of conversations we had during those check-ins, and we’re coming out of this stronger than ever.
10 to 10:30 a.m.: I review strategy, projects, and board initiatives
I also remain close with Re/max cofounder Dave Liniger. Liniger serves as chairman of the board and in that role, and as a mentor to me, provides his insights and experience on the real-estate industry and the company’s business. We talk almost daily on the phone.
While none of us have lived through anything like COVID-19 before, there’s one man who’s personally survived seven recessions and seen his business through every time, and that’s Liniger. While there were times in 2020 that certainly warranted fear, it was never fear about the business, and that was in part thanks to Dave.
Re/max was one of the only prominent real-estate companies that didn’t resort to layoffs. Dave and I talked a lot at the beginning of this crisis, and he talked to me about a time two or three recessions ago when he had to lay some people off and how much it hurt. Dave said he’d never let himself get caught like that again, and so when this crisis came about, we found a way to pull on cash reserves, cut expenses, cut costs to the network, and survive it together.
As a believer that appreciation is crucial, I frequently record video shout-outs for people who’ve earned an award or done something great for the network. Whether it’s taking the time to record and send a personalized video, pick up the phone to call an agent or broker, or write a handwritten note, I’m always thinking about deploying gratitude to those who are lifting up the brand — and themselves.
11 to 12:30 p.m.: I have lunch
This is a quiet time to refuel, meditate, and unwind. While eating a usual meal of lean protein, vegetables, and healthy starches, I listen to classical music, a favorite being baroque, which is known to clear and stimulate the brain.
12:30 p.m. to 1:30 p.m.: I gear up for a ‘Start With a Win’ podcast recording
I review topics I’d like to ask my guests and connect with my producers Mark Labriola and Kayla Sandvig.
Many of the topics shared on the podcast come from my research, as do the "Quick Wins" that I discuss biweekly.
"Start With a Win" spotlights various success stories, key learnings, and best practices from leaders with a range of personal and professional backgrounds. The primary audience is entrepreneurs looking to maximize their business strategies by gaining insight from leaders across different industries.
Apolo Ohno, an eight-time Olympic medal winner, "Dancing with the Stars" champion, author, motivational speaker, and philanthropist, was a guest last fall. On a daily basis, Ohno evaluates his final goals, reverse engineers what it will take to reach those goals, and sets milestones for monthly, weekly, daily, and hourly timeframes as necessary.
He said that stress and pressure create beautiful things and that pushing past self-sabotage and shifting established paradigms are crucial parts of the growth process. Ohno’s advice to seek progress over perfection is certainly transferable to the entrepreneurial world.
The podcast is shared weekly via email and Re/max corporate social channels. I use this time to interview the podcast guest, hit record, and spend some time pre- and post-interview to build a relationship with the interviewee.
3 to 4 p.m.: I work with an executive coach
Every business — every person for that matter — has blind spots. These are the unknown or unrecognized challenges, but they are there. And without talking them through with an outside mentor, you’ll never know they’re there until it’s too late.
One thing my coach spoke about recently is that people don’t buy things or join things — they join and buy experiences. Seeing our business through that lens helps me make decisions for our company because real estate at its core is a relationship business.
5 to 6 p.m.: I edit, revise, and prepare for the release of my book, due out this fall
Either at work or on time off, I’m also dedicated to giving back to the various communities around me.
The Re/max headquarters in Denver, Colorado, regularly hosts blood drives. I also participate in other important volunteer work through local community organizations and Children’s Miracle Network Hospitals, of which Re/max is a dedicated partner.
6 p.m.: I wrap up the workday
I answer emails and Slack messages that need to be addressed, journal, and hand-write my schedule for the next day.
Also, I spend a portion of this time catching up on social media and events of the day outside of work that I may have missed.
6:30 p.m.: I turn to my family, both canine and human
I retreat to my backyard to play fetch with my two German Shepherds, Seymour and Piper, while simultaneously acting as my wife Kelly’s sous-chef, preparing family favorites like grilled filet and fresh salad.
Dinner ends with coffee and a FaceTime call with our kids, who are off at college.
7:30 to 9 p.m.: We watch an idyllic Mile-High sunset
We leash up the dogs and go for a sunset stroll around our Castle Pines neighborhood. On weekends, taking the dogs exploring in the forest and trails is a regular routine.
Robin Madell June 8, 2021 at 11:30PM