I’m a business and mindset coach and TikTok influencer who recently left a six-figure consulting job at Deloitte to go out on my own.
In year one, I’m estimating I’ll make what I was making at my corporate job (although I’m hoping to hit higher), and next year, I’m looking to double that by taking on more clients and introducing new services.
When I first started posting content online in September 2020, I had a plan that I would quit my corporate job in a year.
At the time, I was starting from zero (I had no online presence), so I assumed it would take me (at least) a year to build a community online and establish myself as an industry leader.
I’d always known that I wanted to work for myself, so quitting was a matter of when, not if. Although I’d initially given myself a timeline of one year, my social-media following grew faster than I anticipated.
By January 2021, I’d gained an online following of around 30,000 and had a line of sight to different monetization opportunities — coaching clients, public-speaking opportunities, the TikTok creator fund, brand deals, etc.
It was extremely important to me that I left Deloitte on very good terms.
Almost everyone I knew thought I was absolutely crazy, and I get it: Quitting your job in the middle of a pandemic doesn’t have the greatest optics, so I had to put a lot of faith in myself and my ability to make this work.
I waited until my current client project had ended and gave my two-weeks notice before being staffed on a new project, so it was a pretty clean break and nobody got "hurt" by me leaving. I explained to my managers, coworkers, and HR why I was leaving — to pursue my career goals of becoming a public speaker, author, and coach — and everyone was supportive.
There were definitely people who were confused or shocked — most people leave consulting and go to another consulting firm, move into tech, or get their MBA, not because of the platform they built on TikTok, which most of my coworkers thought was just an app children used to make dance videos. But they were all supportive nonetheless.
Even though I knew quitting was the right decision for me, it was still terrifying.
The platform I’d built for myself in just four months was shifting from a fun side project to becoming the foundation of my business that I would rely on to support myself financially. I had no "proof" that this would work, the world was upside down, and I had people in my personal life telling me I was making a mistake and that I should stay at Deloitte.
Despite all of that, I knew deep down it would be okay.
I also knew that this was my opportunity. I was gaining momentum, I had clients who wanted to work with me, and I would not be able to do that while at Deloitte. I figured that my worst-case scenario was that if things didn’t work out, I’d end up back in corporate.
My day-to-day generally consists of taking calls, checking in with clients, and creating content for my podcast and social media.
When I quit, I had some clients lined up, so I knew I’d be able to cover at least some of my baseline expenses. I also had savings I knew I could fall back on if needed.
The majority of my income is coming from my private coaching services. I work very closely with my clients on both the mindset and business strategy aspects of building their business from scratch. You can have all the business strategies and tools in the world, but if you don’t have the right mindset, you’ll never be able to put those strategies into action and see lasting results.
By far my favorite aspect of my job is the impact I’m making. I have people in my direct messages every day telling me that my free content alone has changed their lives and given them the courage and tools they need to go after their dreams.
I’m an extrovert, so my least favorite part is working by myself.
As much as I love my job and would never change it, entrepreneurship can get lonely at times, so it’s incredibly important to make the effort to make friends online and find like-minded people with whom to connect and talk. I’m grateful that I now have a support system, but the first few months of my journey was tough.
Never say never, but I don’t see myself returning to the office anytime soon.
Perri Ormont Blumberg July 26, 2021 at 09:09PM