Romelu Lukaku makes Therabody investment as part of endorsement deal


Romelu Lukaku makes Therabody investment as part of endorsement deal

Belgian soccer player becomes latest athlete ambassador for wellness technology company.

  • Posted: May 28 2021
  • By: Sam Carp

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  • Lukaku says he has already been using Therabody products for around three years
  • Other athlete investors in company include former teammate Marcus Rashford, Russell Wilson and Breanna Stewart

Belgian soccer star Romelu Lukaku has become an investor in Therabody as part of a deal that will also see him serve as an ambassador for the wellness technology company.

The Inter Milan striker announced the deal on his Instagram page, where he revealed that he has already been using the company’s products for around three years. 

As well as the company’s Theragun massage device, Lukaku will also now incorporate the company’s RecoveryAir and PowerDot products into his into his recovery regimen.

Lukaku, 28, is the latest in a long list of athletes that have invested in Therabody, including former Manchester United teammate Marcus Rashford, football quarterback Russell Wilson and last year’s WNBA Finals MVP Breanna Stewart. Aaron Rodgers, Kevin Durant and James Harden are also investors through their investment companies.

The structure of the partnership also continues an ongoing trend of athletes taking equity as part of their endorsement deals. Most recently, Borussia Dortmund striker Erling Haaland invested in recovery technology company Hyperice, while basketball player Jimmy Butler took equity as part of a partnership with performance lifestyle brand Rhone.

Lukaku’s deal comes after a successful season for the striker, who scored 24 goals as Inter secured their first Serie A title since 2009/10.

comment@sportspromedia.com May 28, 2021 at 07:54PM

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